Introducing Phil Lawler, EVP of Commercial Operations

We’re excited to announce that Phil Lawler has joined the CoopDIGITy Family as our Executive Vice President of Commercial Operations.

Phil has extensive experience in sales and marketing leadership roles with animal-centric technology companies, including VP of Business Development at Focus Technology Group, VP and General Manager of Animal Health at Agdata, and Principal at PDT Consultants. Phil commented, “I have been fortunate to spend my entire career in the Animal Health and Pet Care industries serving in a variety of commercial operation roles. CoopDIGITy is an innovative company with a great client-focused culture and I look forward to contributing to their continued success.”

Phil and his wife Sara have four adult children: two sons and two daughters with the youngest entering college this fall. They also became proud grandparents in February to Maverick (there’s an interesting story behind that name).

CoopDIGITy is an IT firm based in the agriculture hub of Northern California. With over 20 years working in Information Technology, their team currently serves clients in the Retail, Distribution, Government, & Emergency Management industries. CoopDIGITy specializes in data-intensive applications which span mobile, web, and desktop platforms. “Phil will use his executive leadership and industry experience to increase our value to clients and elevate the ReSight user experience,” said Jeremiah Cooper, Founder and CEO of CoopDIGITy.

Phil will be reaching out to schedule video calls with clients and industry partners in July, but feel free to contact him directly as needed at